Born and Raised Rock Island, Illinois—Innovating Rubber Boots...

Rock Island, Illinois becomes home to SERVUS Rubber Company, producing waterproof footwear for American workers.

SERVUS develops basketball shoes designed for specific play styles, endorsed by leading coaches. 

1930 SERVUS Basketball Shoes advertisement from The Athletic Journal

SERVUS factory production ramps up, employing American workers to meet growing demand for rubber boots and footwear.

SERVUS launches Northerner insulated boots, designed for hunters, farmers, and outdoor workers needing waterproof, insulated protection.

SERVUS expands its outdoor line with SpinKaster insulated waders and Troller waterproof boots for fishing and wet environments.

SERVUS promotes its Northerner insulated boots, designed with cellular foam insulation, stretch linings, and waterproof rubber construction. These boots offer warmth and comfort for American sportsmen and outdoor workers.

Image Reference: 1962 SERVUS print advertisement featuring boot cutaway and style options (Provided Image)

SERVUS advertises Northerner and Super Northerner boots with removable felt liners, guaranteed warm and waterproof in sub-zero conditions.

Documented Fact:
SERVUS develops triple-dipped Neoprene boots, offering superior protection for food processing, petrochemical, and agricultural workers. Designed to resist chemicals, oils, and abrasions, these boots become a trusted choice across demanding industries

SERVUS introduces TDT, combining multiple materials for enhanced durability, slip-resistance, and chemical protection.

Source – 2002 Norcross Protective Footwear Catalog Page 7

SERVUS becomes part of Norcross Safety Products, offering a full line of job-specific, U.S.-made safety footwear.

—and neither do you. That’s why SERVUS boots are built for what’s next. For over a century, we’ve been trusted on the front lines—where real work happens. From muddy fields to slick plant floors, from petrochemical sites to frigid factory docks, SERVUS keeps crews protected and comfortable. But we’re not just standing on history—we’re moving forward. Tougher. Smarter. Ready for the jobs of today—and tomorrow. If it matters to you, it matters to us. SERVUS. Built for what matters. Built for what’s next.